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The original, still-referenced case for repurposing one shoot into dozens of platform-native pieces - Gary's team famously turned a single keynote into 30+ assets. The mental model every small content team should copy.
The GaryVee Content Strategy: How to Grow and Distribute Your Brand's Social Media Content
From garyvaynerchuk.com by Gary Vaynerchuk
- One 'pillar' piece of content (a talk, an interview, a product demo) can be atomised into 20-30+ platform-native posts.
- Distribute the same core idea differently per platform instead of copy-pasting.
- 'Document, don't create' - behind-the-scenes footage from things you're already doing is free content.
- Volume plus platform-native framing compounds reach more than one polished hero video.
