Heylect

The most concrete, numbers first explanation of hold rate we found: the formula, benchmark bands, and a decision tree for what a high hook with low hold, or a low hook with high hold, actually means for the edit.

Hold Rate Formula: Calculate % + Benchmarks

From Heylect

• Hold rate equals video views to 25% divided by 3 second video plays, times 100.
• Below 20% is poor retention, 40 to 60% is a scaling candidate, 60% plus is excellent and usually correlates with a healthier ROAS.
• High hook plus low hold means the opening works and the middle needs a rewrite; low hook plus high hold means fix the first two seconds instead.