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Ties scaling decisions explicitly back to profit margin rather than just ROAS, a useful corrective for founders chasing a vanity ROAS number while their actual margin quietly erodes.
How E-commerce Brands Scale Paid Ads Profitably
From HeyOz by HeyOz
- Profit-first framing over ROAS-only decision making
- Levers beyond ad spend that support profitable scaling
- When to pull back rather than push through a plateau
