We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person, with 12 cities confirmed and 511 founders registered. See your city
Everything from

HeyOz

1 resource from HeyOz we point founders to, and the questions each answers.

📄 Article
✓ Link checked Free Intermediate

Ties scaling decisions explicitly back to profit margin rather than just ROAS, a useful corrective for founders chasing a vanity ROAS number while their actual margin quietly erodes.

How E-commerce Brands Scale Paid Ads Profitably

From HeyOz by HeyOz

  • Profit-first framing over ROAS-only decision making
  • Levers beyond ad spend that support profitable scaling
  • When to pull back rather than push through a plateau
Open heyoz.com →
Answers Why does my ROAS drop every single time I scale spend? Can I scale my D2C brand without just spending more on ads?
eChai Partner Brands