We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 152 founders registered. Any city that reaches 20 interested founders is on too. See your city
Everything from

hotjar.com

2 resources from hotjar.com we point founders to, and the questions each answers.

📄 Article
✓ Link checked Free Beginner

A direct, practical answer to 'which heatmap tool should I install' - written by one of the two vendors but genuinely useful because it lays out exactly what each tool does and doesn't do.

Hotjar vs Microsoft Clarity: An Honest Comparison

From hotjar.com by Hotjar

  • Microsoft Clarity is free with no meaningful session cap and ships built-in Shopify ecommerce metrics like checkout abandonment.
  • Hotjar adds mouse-movement heatmaps, on-site surveys and deeper session filters, but its free tier caps around 35 sessions/day.
  • Most bootstrapped D2C brands should start on Clarity and add Hotjar only once they need surveys or advanced filtering.
Open hotjar.com →
Answers Most of my traffic is mobile. What actually moves the needle, and which heatmap or session-recording tools are worth installing?
📄 Article
✓ Link checked Free Beginner

A practical, operator-written guide to sourcing and evaluating early hires on limited resources - useful for the tactical 'how do I actually find people' question that strategy pieces skip.

Startup Hiring: Finding Your First Hires & Key Employees

From hotjar.com by Hotjar

  • Prioritise adaptable, growth-oriented candidates over a perfect resume match early on.
  • Culture fit ranks as a top hiring criterion for very early-stage teams.
  • Cheap, practical sourcing tactics for founders without a recruiting budget.
Open hotjar.com →
Answers Should my first marketing hire be a generalist or a specialist - performance marketer vs brand marketer? How do I hire well on a tight budget before I've raised real money?
eChai Partner Brands