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hotjar.com

2 resources from hotjar.com we point founders to, and the questions each answers.

📄 Article
✓ Link checked Free Beginner

Why we picked it A direct, practical answer to 'which heatmap tool should I install' - written by one of the two vendors but genuinely useful because it lays out exactly what each tool does and doesn't do.

Hotjar vs Microsoft Clarity: An Honest Comparison

From hotjar.com by Hotjar

  • Microsoft Clarity is free with no meaningful session cap and ships built-in Shopify ecommerce metrics like checkout abandonment.
  • Hotjar adds mouse-movement heatmaps, on-site surveys and deeper session filters, but its free tier caps around 35 sessions/day.
  • Most bootstrapped D2C brands should start on Clarity and add Hotjar only once they need surveys or advanced filtering.
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Answers Most of my traffic is mobile. What actually moves the needle, and which heatmap or session-recording tools are worth installing?
📄 Article
✓ Link checked Free Beginner

Why we picked it A practical, operator-written guide to sourcing and evaluating early hires on limited resources - useful for the tactical 'how do I actually find people' question that strategy pieces skip.

Startup Hiring: Finding Your First Hires & Key Employees

From hotjar.com by Hotjar

  • Prioritise adaptable, growth-oriented candidates over a perfect resume match early on.
  • Culture fit ranks as a top hiring criterion for very early-stage teams.
  • Cheap, practical sourcing tactics for founders without a recruiting budget.
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Answers Should my first marketing hire be a generalist or a specialist - performance marketer vs brand marketer? How do I hire well on a tight budget before I've raised real money?
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