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Brings in a practitioner's rule (start with roughly $1,000 for low ticket products, more for high ticket) rather than a flat number, which maps directly onto the budget as tuition, not a switch framing.
How to Plan Your Facebook Ads Budget (And Make The Biggest Impact)
From HubSpot
- Minimum recommended is $5/day for CPC billed campaigns, $1/day if billed on impressions.
- A marketing VP's guidance: budget enough upfront to actually gather learnings, roughly $1,000 for low ticket items and $5,000 for higher ticket ones.
- Cites average CPM benchmarks as a sanity check against your own numbers.
