hubspot.com · D2C

📄 Article

✓ Link checked Free Intermediate

Why we picked it A practical playbook for turning the founder into a content engine without needing a media team - content pillars, a publishing cadence, and a repurposing loop. The clearest answer to 'do I actually need to be on camera.'

How to Build a Founder-Led Content Strategy in 2025

From hubspot.com by HubSpot

Define 3-5 founder content pillars that match real expertise, not generic 'inspiration'.
Commit to weekly publishing on one primary platform before spreading thin.
Repurpose long-form founder content (podcasts, talks) into short clips for secondary platforms.
Founder authority compounds over a 12-24 month horizon - don't expect week-one virality.

Open hubspot.com →

Answers Should I, the founder, be on camera building a personal brand, or should that be the brand account's job?

📋 Template

✓ Link checked Free Beginner

Why we picked it A free, no-signup-hassle press release template that gets your basic facts and formatting right so you're not reinventing the format the first time a journalist asks for one.

How to Write a Press Release [Free Template]

From hubspot.com by HubSpot

Standard press release structure journalists expect.
Editable template you can adapt to funding, launch or milestone news.
Pair a release with an actual pitch email, don't rely on the release alone.

Open blog.hubspot.com →

Answers How do I pitch journalists directly, and is there an Indian version of HARO?

📄 Article

✓ Link checked Free Intermediate

Why we picked it A practical set of pitch-email templates and structure rules, cite credible data, double-check names, keep it short, that turns "cold email a journalist" from a blank-page fear into a fill-in-the-blanks exercise.

How to Pitch Editors & Win More PR [+ Templates]

From hubspot.com by HubSpot

Roughly 70% of publishers say they're open to pitched ideas that fit their beat.
Personalize every pitch to the specific journalist's recent work.
Cite credible sources and provide supporting links/data in the pitch itself.

Open blog.hubspot.com →

Answers How do I pitch journalists directly, and is there an Indian version of HARO?