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Why we picked it Makes the India-specific case that founders are now expected to be thought leaders and storytellers in their own right, a founder's LinkedIn presence built months ahead of any announcement is what makes journalists recognise your name when the pitch lands.
The Evolving Personal Brand Strategy for Indian Startup Founders
From humanedesignthinking.com by Humane Design
- Indian founders are increasingly expected to be visible thought leaders, not just company spokespeople.
- Authentic, consistent presence outperforms a sudden pre-launch publicity push.
- Personal brand and company PR should be built as parallel, reinforcing tracks.
