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Why we picked it A structured, step-by-step playbook rather than a list of horror stories, the closest thing to a checklist you can actually follow in the first hour of a crisis.
Crisis Management for Brands: A Playbook for Handling Online PR Crises
From Impressico Digital
- Lays out a sequenced response process, not just principles
- Covers pre-crisis preparation alongside in-the-moment response
- Emphasises speed and specificity over polished corporate statements
