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Moves past 'likes and reach' into the actual attribution stack - promo codes, UTMs, multi-touch models and a real ROI formula - that separates founders who guess from founders who know which creators to fire. The clearest non-vendor explainer of what 'measuring ROI' concretely means.
How to Measure Influencer Marketing ROI in 2026
From improvado.io by Improvado
- ROI = (Revenue - Cost) / Cost x 100 - track it per creator, not just per campaign.
- Unique codes/UTMs/affiliate links are the baseline; multi-touch attribution is the upgrade.
- Awareness-only creators can still be worth it if you're tracking search and brand lift, not just last-click sales.
