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improvado.io

1 resource from improvado.io we point founders to, and the questions each answers.

📄 Article
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Moves past 'likes and reach' into the actual attribution stack - promo codes, UTMs, multi-touch models and a real ROI formula - that separates founders who guess from founders who know which creators to fire. The clearest non-vendor explainer of what 'measuring ROI' concretely means.

How to Measure Influencer Marketing ROI in 2026

From improvado.io by Improvado

  • ROI = (Revenue - Cost) / Cost x 100 - track it per creator, not just per campaign.
  • Unique codes/UTMs/affiliate links are the baseline; multi-touch attribution is the upgrade.
  • Awareness-only creators can still be worth it if you're tracking search and brand lift, not just last-click sales.
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Answers How do I measure influencer ROI properly instead of just tracking likes and reach?
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