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The original case study every drop strategy eventually references - useful to read once in full rather than absorb secondhand through a dozen summaries. Explains the weekly Thursday-drop discipline that's the actual mechanism behind the hype.
The Brilliant Strategy Behind Supreme's Success
From Indigo9 Digital
- Weekly, same-time drops turned restocking into a ritual customers show up for
- Traffic spikes of up to 17,000% after a drop, per the source
- Scarcity plus collaborations plus resale value compound the hype loop
