📄 Article
✓ Link checked
India
Free
Intermediate
Why we picked it The clearest map of India's GT supply chain layers, manufacturer to C&F agent to superstockist to distributor to sub-stockist to retailer, which most D2C founders have never had to navigate before.
The Complete Guide to FMCG Distribution in India
From Kirana Club by Kirana Club
- GT supply chain: Manufacturer → C&F Agent → Superstockist → Distributor → Sub-stockist → Retailer
- General trade still accounts for 70-75% of India's FMCG sales
- Each layer takes a margin cut, which compounds into your final retail price
