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Learning Loop

1 resource from Learning Loop we point founders to, and the questions each answers.

📄 Article
✓ Link checked Free Intermediate

A clear step-by-step on running the 40% test correctly - who to survey, when, and how to avoid the sampling mistakes (resurveying the same users, surveying first-timers) that make the score meaningless.

Product-Market Fit Survey Guide: Sean Ellis 40% Test Template

From Learning Loop by Learning Loop

  • Explains who qualifies to be surveyed (used the product at least twice, recently)
  • Covers how to calculate and interpret the PMF score with benchmarks
  • Recommends running the test quarterly on fresh cohorts to track trend, not a single snapshot
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