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Comes at drops from the email/SMS side - countdown sequences, waitlist nurture, launch-day triggers - which is the plumbing most founders under-invest in relative to the creative hype content. A practical complement to the more strategy-focused Shopify and Queue-it pieces.
Product Drops: Generate Hype and Skyrocket Sales
From Mailchimp Resources by Mailchimp
- Countdown email/SMS sequence structure for the final pre-drop week
- Segmenting a waitlist by intent before the drop, not just blasting everyone
- Practical templates for the announcement-to-purchase messaging arc
