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Why we picked it A well-regarded Indian marketing newsletter's deep-dive on how Mamaearth's influencer and content strategy evolved over time, useful as the more analytical companion to the first-person Storyboard18 interview.

Shark Ghazal Alagh's Mamaearth: Digital Marketing Strategies and Campaigns

From Marketing Monk by Marketing Monk

Traces how Mamaearth's creator strategy evolved from grassroots to celebrity-backed
Analytical breakdown rather than just a founder-quote piece
Good source to subscribe to for ongoing Indian D2C marketing case studies

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Answers What can I learn from how Mamaearth used influencers and word-of-mouth before it had a big budget?

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