🛠️ Tool
Free
Beginner
Why we picked it The single most useful free competitive research tool for D2C - see every ad a competitor is currently running across Facebook and Instagram, including how long it's been live, a solid free proxy for whether it's actually working.
Meta Ad Library
From Meta / Facebook by Meta
- Free, no login required to search any advertiser's currently running ads
- Filter by platform, media type and active status to study a competitor's current creative angles
- Ads running for 30+ days are a strong signal the campaign is profitable, not just being tested
