3 resources from Meta for Business we point founders to, and the questions each answers.
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Advantage+ is now where most D2C prospecting spend lives, so read Meta's own explanation of what it automates (targeting, placements, budget, creative) before an agency sells you a 'secret' structure. Pair it with a critical third-party view.
This is Meta's own plain language explainer of the auction, the primary source for the three inputs your ad is actually judged on: bid, estimated action rate, and ad quality.
Meta's own pricing and budgeting primer spells out the actual platform minimums, so you know the floor before you decide your real, tuition-sized number.
