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Meta for Developers

2 resources from Meta for Developers we point founders to, and the questions each answers.

📄 Article
✓ Link checked Free Intermediate

Why we picked it Post-iOS14, CAPI is the difference between an ad account that learns and one that flatlines, and this is the canonical reference. Even if your developer implements it, you should understand server-side events and deduplication so you can tell whether it's set up right.

Meta Conversions API (Developer Documentation)

From Meta for Developers by Meta

  • Sends events server-side to bypass browser/iOS tracking loss
  • Run pixel + CAPI with matching event IDs so Meta deduplicates
  • Reference for the setup your dev or Shopify app actually does
Open developers.facebook.com →
Answers How do I set up Business Manager, the Meta pixel and Conversions API before running ads? Why do Meta and Google both claim credit for the same sale?
📄 Article
Free Intermediate

Why we picked it The official source on how the WhatsApp Business Platform actually works underneath every BSP tool, worth understanding directly so you know what your BSP is and isn't doing on your behalf, especially around consent and opt-in rules.

WhatsApp Cloud API: Get Started

From Meta for Developers by Meta

  • Official setup path: Meta app, access token, test webhook
  • How BSPs like WATI, Interakt and Gupshup sit on top of this API
  • Canonical reference for opt-in and messaging policy
Open developers.facebook.com →
Answers How is WhatsApp marketing different from SMS, and do I still need SMS? How do I stay compliant on WhatsApp and avoid getting my business number banned?
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