🛠️ Tool
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Free
Beginner
A genuinely free (no tier, no session cap) heatmap and session recording tool that lets a founder watch real ad traffic rage-click, hesitate at price, or die at checkout instead of guessing why the page isn't converting.
Microsoft Clarity
From Microsoft by Microsoft
- Click, scroll, and area heatmaps plus a dedicated Conversion Heatmap that isolates elements tied to purchases
- Session recordings show exactly where a visitor from a specific Meta campaign dropped off
- Native GA4 integration lets you jump from a conversion metric straight into the matching session replay
- No cost, no premium tier, unlike most heatmap competitors
