Microsoft

A genuinely free (no tier, no session cap) heatmap and session recording tool that lets a founder watch real ad traffic rage-click, hesitate at price, or die at checkout instead of guessing why the page isn't converting.

Microsoft Clarity

From Microsoft by Microsoft

• Click, scroll, and area heatmaps plus a dedicated Conversion Heatmap that isolates elements tied to purchases
• Session recordings show exactly where a visitor from a specific Meta campaign dropped off
• Native GA4 integration lets you jump from a conversion metric straight into the matching session replay
• No cost, no premium tier, unlike most heatmap competitors