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moengage.com

2 resources from moengage.com we point founders to, and the questions each answers.

📄 Article

✓ Link checked India Free Intermediate

MoEngage is a Bangalore-founded engagement platform used by Flipkart, Domino's and hundreds of Indian D2C brands, and this report gives real India-specific churn and retention numbers instead of generic global benchmarks.

E-commerce Retention Benchmarks India

From moengage.com by MoEngage

Indian e-commerce apps see over 60% uninstall within the first week if onboarding/retention isn't engineered well.
A large share of churn happens in the first 24 hours, the earliest touchpoints matter disproportionately.
Retention compounds: transaction frequency and retention rate move together, not independently.

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Answers Should I use Klaviyo, WebEngage, MoEngage, or something else for email and retention marketing? How much revenue should email actually be driving for my D2C brand?

📄 Article

✓ Link checked India Free Beginner

A running feed of India-relevant retention and engagement tactics for e-commerce and retail from a platform that's genuinely used at scale by Indian D2C and retail brands, worth bookmarking rather than reading once.

MoEngage Blog, Ecommerce and Retail

From moengage.com by MoEngage

Practical, channel-by-channel retention tactics (push, email, SMS, WhatsApp, in-app) for retail/e-commerce.
A 5% lift in retention has been linked to a 25% lift in profit in classic research MoEngage cites often.
Good source for keeping up with what's shifting in Indian consumer engagement, not just static theory.

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Answers When should I invest in a real retention stack, and how do I set up segmentation and repeat-purchase mechanics?

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