📖 Book
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Paid
Beginner
Why we picked it The definitive short book on why customer conversations mislead founders and how to fix the questions you ask - used in accelerator curricula worldwide and directly applicable to a founder doing pre-launch interviews.
The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
From momtestbook.com by Rob Fitzpatrick
- Core rule: ask about specific past behaviour, never about hypothetical future intent
- Compliments and enthusiasm in an interview are a red flag, not validation
- Concrete scripts for redirecting a conversation away from pitching toward listening
