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Why we picked it A weekly gut check on what is actually working on Meta right now, from someone who has managed real ad budgets rather than published a benchmark chart once.
Nik Sharma's DTC newsletter
From Nik Sharma / Sharma Brands by Nik Sharma
- Weekly, tactical DTC marketing insight from an operator who has run performance budgets across dozens of brands.
- Covers CPM trends, creative testing cadence, and when it actually makes sense to diversify beyond Meta.
- Written in a practitioner voice, not agency benchmark theory.