🛠️ Tool
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A leading marketing-mix-modeling-based attribution platform that doesn't rely on user-level pixel tracking, worth evaluating once platform-reported numbers stop being trustworthy enough to make budget calls on.
Northbeam, The Marketing Intelligence Platform for Profitable Growth
From Northbeam by Northbeam
- Statistical regression approach rather than pixel tracking
- Channel, campaign and creative-level attribution granularity
- Built for scaling brands making real-time budget decisions
