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✓ Link checked India Free Intermediate

Why we picked it The clearest India-specific breakdown of when to use ABO versus CBO, with concrete purchase-count thresholds for moving a creative from testing into a scaling campaign, exactly the judgment call Indian founders get wrong.

ABO vs CBO Meta Ads in India, The Proven Structure That Scales (2026)

From Oneagencz by Oneagencz

ABO for testing (equal budget, clean data), CBO for scaling proven winners
Minimum 5-10 purchase events per ad set within 7 days before judging
Don't kill ad sets before day 5-7, Meta needs time to exit learning

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Answers Should I use CBO or ABO for my campaigns? How much budget do I need per ad set before Meta can actually optimize it? How do I structure campaigns to test new creatives without breaking the ones that already scale?

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