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Oneagencz

1 resource from Oneagencz we point founders to, and the questions each answers.

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The clearest India-specific breakdown of when to use ABO versus CBO, with concrete purchase-count thresholds for moving a creative from testing into a scaling campaign, exactly the judgment call Indian founders get wrong.

ABO vs CBO Meta Ads in India, The Proven Structure That Scales (2026)

From Oneagencz by Oneagencz

  • ABO for testing (equal budget, clean data), CBO for scaling proven winners
  • Minimum 5-10 purchase events per ad set within 7 days before judging
  • Don't kill ad sets before day 5-7, Meta needs time to exit learning
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Answers Should I use CBO or ABO for my campaigns? How much budget do I need per ad set before Meta can actually optimize it? How do I structure campaigns to test new creatives without breaking the ones that already scale?
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