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2 resources from open.spotify.com we point founders to, and the questions each answers.

🎧 Podcast
✓ Link checked India Free Beginner

Why we picked it Founder interviews that get into how Indian D2C brands actually structured their content and creator strategy, in their own words - a good listen for pattern-matching what a repurposing or founder-content system looks like once it's running, not just in theory.

The Indian D2C Playbook

On open.spotify.com by Isaac John Wesley

  • Founder-level detail on what worked and what got scrapped in content/creator strategy.
  • India-specific context on budgets, creator rates and platform mix.
  • Short, bingeable episodes format-matched to a busy founder's commute.
Listen on Spotify open.spotify.com →
Answers How do I model my D2C unit economics in a spreadsheet, and how many orders do I need to break even? How do I get more mileage out of one shoot instead of creating from scratch for every platform? Should I, the founder, be on camera building a personal brand, or should that be the brand account's job?
🎧 Podcast
✓ Link checked India Free Intermediate

Why we picked it Hosted by Prateek Panda of Phyllo, a creator-economy infrastructure company with deep India roots, this is founders and platform operators talking shop on what actually works in influencer and affiliate programs, not agency theory. Biweekly and binge-able for pattern-matching across brands and platforms.

IMpulse - The Influencer Marketing Podcast

On open.spotify.com by Prateek Panda (Phyllo)

  • Founder and platform-operator interviews on running creator programs at scale.
  • Covers brand safety, attribution and the economics of paying creators.
  • Good way to hear how practitioners actually talk about the category, in their own words.
Listen on Spotify open.spotify.com →
Answers How do I build a repeatable influencer program instead of just sending free products and hoping for posts? How do I measure influencer ROI properly instead of just tracking likes and reach?
eChai Partner Brands