We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 173 founders registered. Any city that reaches 20 interested founders is on too. See your city
Everything from

open.spotify.com

2 resources from open.spotify.com we point founders to, and the questions each answers.

🎧 Podcast
✓ Link checked India Free Beginner

Founder interviews that get into how Indian D2C brands actually structured their content and creator strategy, in their own words - a good listen for pattern-matching what a repurposing or founder-content system looks like once it's running, not just in theory.

The Indian D2C Playbook

On open.spotify.com by Isaac John Wesley

  • Founder-level detail on what worked and what got scrapped in content/creator strategy.
  • India-specific context on budgets, creator rates and platform mix.
  • Short, bingeable episodes format-matched to a busy founder's commute.
Listen on Spotify open.spotify.com →
Answers How do I model my D2C unit economics in a spreadsheet, and how many orders do I need to break even? How do I get more mileage out of one shoot instead of creating from scratch for every platform? Should I, the founder, be on camera building a personal brand, or should that be the brand account's job?
🎧 Podcast
✓ Link checked India Free Intermediate

Hosted by Prateek Panda of Phyllo, a creator-economy infrastructure company with deep India roots, this is founders and platform operators talking shop on what actually works in influencer and affiliate programs, not agency theory. Biweekly and binge-able for pattern-matching across brands and platforms.

IMpulse - The Influencer Marketing Podcast

On open.spotify.com by Prateek Panda (Phyllo)

  • Founder and platform-operator interviews on running creator programs at scale.
  • Covers brand safety, attribution and the economics of paying creators.
  • Good way to hear how practitioners actually talk about the category, in their own words.
Listen on Spotify open.spotify.com →
Answers How do I build a repeatable influencer program instead of just sending free products and hoping for posts? How do I measure influencer ROI properly instead of just tracking likes and reach?
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