We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 178 founders registered. Any city that reaches 20 interested founders is on too. See your city
Everything from

OptiFOX

1 resource from OptiFOX we point founders to, and the questions each answers.

📄 Article
India Free Intermediate

An India-based agency's operational take on rolling out ASC without letting it cannibalise your existing structure, with specifics on creative slot counts and the new-vs-existing-customer split that Indian brands routinely get wrong.

Meta Ads Best Practices 2026: Complete Guide to Advantage+ Shopping Campaigns & Ecommerce Strategy

From OptiFOX by OptiFOX Media Solutions

  • Start ASC with 6-12 creatives, not all available slots
  • Set the existing-customer spend percentage deliberately
  • How ASC should sit alongside, not replace, ABO/CBO
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