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OptiFOX

1 resource from OptiFOX we point founders to, and the questions each answers.

📄 Article
India Free Intermediate

An India-based agency's operational take on rolling out ASC without letting it cannibalise your existing structure, with specifics on creative slot counts and the new-vs-existing-customer split that Indian brands routinely get wrong.

Meta Ads Best Practices 2026: Complete Guide to Advantage+ Shopping Campaigns & Ecommerce Strategy

From OptiFOX by OptiFOX Media Solutions

  • Start ASC with 6-12 creatives, not all available slots
  • Set the existing-customer spend percentage deliberately
  • How ASC should sit alongside, not replace, ABO/CBO
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Answers What is Advantage+ Shopping Campaigns (ASC) and should I run it?
eChai Partner Brands