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Why we picked it Industry survey data confirming what most founders learn the hard way: protection beats sustainability beats appearance, in that order, when it comes to what actually gets prioritised.
Annual Outlook Report Survey: Protection Still King for E-Comm & D2C Packaging
On packworld.com by Packaging World
- Product protection ranks above sustainability and appearance
- Survey-based, not opinion, useful for prioritisation calls
- Sustainability still a close, rising second priority
