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2 resources from peelinsights.com we point founders to, and the questions each answers.

📄 Article
✓ Link checked Free Intermediate

Why we picked it Directly resolves a confusion most founders don't realise they have - repurchase and retention sound interchangeable but measure different things and get reported inconsistently across decks.

Repurchase vs. Retention Rate: How to Measure and Why These Metrics Are Essential for DTC Brands

From peelinsights.com by Peel Insights

  • Repurchase rate is a period snapshot; retention rate is a cohort-tracked curve over time.
  • Investors and internal teams often conflate the two, producing misleading comparisons.
  • Define which one you're reporting explicitly, every time.
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Answers What's the difference between repurchase rate and retention rate, and which should I report to investors?
📄 Article
✓ Link checked Free Beginner

Why we picked it The clean definitional explainer for Recency-Frequency-Monetary segmentation from the team that built cohort tooling specifically for ecommerce - a good five-minute primer before segmenting your own base.

What is RFM Analysis?

From peelinsights.com by Peel Insights

  • RFM scores customers on Recency, Frequency and Monetary value to create actionable segments.
  • Segments like 'champions' and 'at risk' drive different retention-marketing tactics.
  • RFM is a lightweight alternative to full predictive LTV modelling for smaller brands.
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Answers What is RFM analysis, and how do I use it to segment customers for retention marketing?
eChai Partner Brands