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2 resources from peelinsights.com we point founders to, and the questions each answers.

📄 Article

✓ Link checked Free Intermediate

Directly resolves a confusion most founders don't realise they have - repurchase and retention sound interchangeable but measure different things and get reported inconsistently across decks.

Repurchase vs. Retention Rate: How to Measure and Why These Metrics Are Essential for DTC Brands

From peelinsights.com by Peel Insights

Repurchase rate is a period snapshot; retention rate is a cohort-tracked curve over time.
Investors and internal teams often conflate the two, producing misleading comparisons.
Define which one you're reporting explicitly, every time.

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Answers What's the difference between repurchase rate and retention rate, and which should I report to investors?

📄 Article

✓ Link checked Free Beginner

The clean definitional explainer for Recency-Frequency-Monetary segmentation from the team that built cohort tooling specifically for ecommerce - a good five-minute primer before segmenting your own base.

What is RFM Analysis?

From peelinsights.com by Peel Insights

RFM scores customers on Recency, Frequency and Monetary value to create actionable segments.
Segments like 'champions' and 'at risk' drive different retention-marketing tactics.
RFM is a lightweight alternative to full predictive LTV modelling for smaller brands.

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Answers What is RFM analysis, and how do I use it to segment customers for retention marketing?

eChai Partner Brands