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India
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Beginner
Why we picked it A clean side-by-side comparison of GT and MT operating models, good as a first orientation read before diving into the margin and distribution-chain specifics elsewhere in this pool.
Modern Trade vs General Trade in FMCG: India Channel Guide
From PPMS by PPMS
- MT supply often runs direct from a distribution centre with automated replenishment
- GT has lower entry costs but higher long-run complexity managing thousands of outlets
- Channel choice should follow category economics, not just brand ambition
