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1 resource from PPMS we point founders to, and the questions each answers.

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A clean side-by-side comparison of GT and MT operating models, good as a first orientation read before diving into the margin and distribution-chain specifics elsewhere in this pool.

Modern Trade vs General Trade in FMCG: India Channel Guide

From PPMS by PPMS

MT supply often runs direct from a distribution centre with automated replenishment
GT has lower entry costs but higher long-run complexity managing thousands of outlets
Channel choice should follow category economics, not just brand ambition

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Answers General trade vs modern trade, where should I start, and how do the margins actually work? What's the real cost and effort of getting into modern trade (Reliance Retail, Nykaa stores, big chains)?

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