We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person, with 12 cities confirmed and 519 founders registered. See your city
Everything from

PPMS

1 resource from PPMS we point founders to, and the questions each answers.

📄 Article
✓ Link checked India Free Beginner

A clean side-by-side comparison of GT and MT operating models, good as a first orientation read before diving into the margin and distribution-chain specifics elsewhere in this pool.

Modern Trade vs General Trade in FMCG: India Channel Guide

From PPMS by PPMS

  • MT supply often runs direct from a distribution centre with automated replenishment
  • GT has lower entry costs but higher long-run complexity managing thousands of outlets
  • Channel choice should follow category economics, not just brand ambition
Open ppms.in →
Answers General trade vs modern trade, where should I start, and how do the margins actually work? What's the real cost and effort of getting into modern trade (Reliance Retail, Nykaa stores, big chains)?
eChai Partner Brands