We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person, with 12 cities confirmed and 527 founders registered. See your city
Everything from

Project Supply

1 resource from Project Supply we point founders to, and the questions each answers.

📄 Article
✓ Link checked India Free Intermediate

Written by an Indian ecommerce analytics agency, it's the clearest warning about the most common founder mistake: stacking tracking methods without checking for duplicates.

Shopify Conversion Tracking Setup: The Complete 2026 Guide for D2C Brands

From Project Supply

  • Explains the multiple ways Shopify can fire tracking events and why running several unverified at once creates duplicate or undercounted conversions
  • Recommends the baseline stack: GA4 via the Google and YouTube channel, Meta Pixel via the Facebook and Instagram channel, both with CAPI enabled
  • Insists both be verified with real test orders, not just installed and assumed to be working
Open projectsupply.in →
Answers How do I set up Business Manager, the Meta pixel and Conversions API before running ads?
eChai Partner Brands