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Project Supply

1 resource from Project Supply we point founders to, and the questions each answers.

📄 Article
✓ Link checked India Free Intermediate

Why we picked it Written by an Indian ecommerce analytics agency, it's the clearest warning about the most common founder mistake: stacking tracking methods without checking for duplicates.

Shopify Conversion Tracking Setup: The Complete 2026 Guide for D2C Brands

From Project Supply

  • Explains the multiple ways Shopify can fire tracking events and why running several unverified at once creates duplicate or undercounted conversions
  • Recommends the baseline stack: GA4 via the Google and YouTube channel, Meta Pixel via the Facebook and Instagram channel, both with CAPI enabled
  • Insists both be verified with real test orders, not just installed and assumed to be working
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