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India
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Intermediate
Why we picked it Written by an Indian ecommerce analytics agency, it's the clearest warning about the most common founder mistake: stacking tracking methods without checking for duplicates.
Shopify Conversion Tracking Setup: The Complete 2026 Guide for D2C Brands
From Project Supply
- Explains the multiple ways Shopify can fire tracking events and why running several unverified at once creates duplicate or undercounted conversions
- Recommends the baseline stack: GA4 via the Google and YouTube channel, Meta Pixel via the Facebook and Instagram channel, both with CAPI enabled
- Insists both be verified with real test orders, not just installed and assumed to be working