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Razorpay Blog

1 resource from Razorpay Blog we point founders to, and the questions each answers.

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A balanced take on the central strategic question, why COD dominates ~60-65% of Indian orders, the RTO risk it carries, and why the answer is to manage COD rather than abolish it. Good decision-framing for the 'should I offer COD' debate.

Cash on Delivery in India: How It Works, Why It Dominates, and How to Manage RTO

From Razorpay Blog by Razorpay

  • COD drives roughly 60-65% of Indian e-commerce orders
  • COD carries far higher RTO risk than prepaid
  • Manage COD with controls and conversion rather than removing it
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Answers What is RTO and why is it quietly killing my D2C margins? Should I even offer COD, or just go prepaid-only?
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