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India
Free
Beginner
Why we picked it A balanced take on the central strategic question, why COD dominates ~60-65% of Indian orders, the RTO risk it carries, and why the answer is to manage COD rather than abolish it. Good decision-framing for the 'should I offer COD' debate.
Cash on Delivery in India: How It Works, Why It Dominates, and How to Manage RTO
From Razorpay Blog by Razorpay
- COD drives roughly 60-65% of Indian e-commerce orders
- COD carries far higher RTO risk than prepaid
- Manage COD with controls and conversion rather than removing it