We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person, with 12 cities confirmed and 509 founders registered. See your city
Everything from

Redseer

1 resource from Redseer we point founders to, and the questions each answers.

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✓ Link checked India Freemium Intermediate

Redseer is the most-cited India-focused consumer and D2C research firm - their benchmarks page is a good recurring source to check quarterly for updated category-level Indian market data.

Benchmarks by Redseer - Delivering Growth With Reliable Insights

From Redseer by Redseer Strategy Consultants

  • India-focused benchmarking data across retail and D2C categories
  • Good recurring source to revisit for a quarterly category-research cadence
  • Some detailed reports are gated/paid, but summary benchmarks are accessible
Open redseer.com →
Answers How do I get a real sense of how big my category actually is in India before I bet my capital on it? Is competitor research a one-time thing I do before launch, or something I need to keep doing?
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