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The most usable commission-rate reference out there - real industry benchmarks (5-15% for physical goods, higher for digital) plus a start-from-profit-not-revenue method for setting your own number. Use this before you pick a percentage out of thin air.
Affiliate Commission Rates by Industry (Data + Templates)
From referralcandy.com by ReferralCandy
- Physical D2C goods typically pay 5-15% per sale; digital products pay far more.
- Set commission caps against profit per order, not revenue, so payouts can't push you negative.
- Many brands run tiered rates: higher for new customers, lower for repeat buyers.
