📄 Article
Free
Intermediate
Why we picked it A retail-industry-press companion piece to the Vertex guide, useful as a second global data point on the same DTC/marketplace/hybrid framework from a different publisher's editorial lens.
DTC, Marketplace or Hybrid: How to Choose the Right Path Toward Omnichannel Growth
From Retail TouchPoints by Retail TouchPoints
- Reiterates centralised pricing/promo governance as core to avoiding channel conflict
- Frames hybrid strategy as necessary for serving customers wherever they prefer to shop
- Useful cross-reference alongside the Vertex guide on the same underlying framework
