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1 resource from rivo.io we point founders to, and the questions each answers.

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Repeat purchase rate is the single number that tells you whether a loyalty program is worth building at all, and this piece gives you Shopify-wide benchmarks to sanity-check your own number against. Treat the exact benchmark figures as directional - they shift by vertical and season.

Repeat Purchase Rate: Complete Guide & Shopify Benchmarks

From rivo.io by Rivo

  • Most ecommerce stores see roughly 20-30% of customers become repeat purchasers - use as a directional benchmark, not gospel.
  • Repeat purchase rate = repeat customers / total customers x 100.
  • Segment repeat purchase rate by loyalty-member status to see if your program is actually moving the number.
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Answers Is a points-based loyalty program worth the effort for a D2C brand, or is it a distraction from bigger problems? When is it actually worth investing in community over just running more ads, and how do I measure whether my loyalty/referral spend is paying off?
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