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Repeat purchase rate is the single number that tells you whether a loyalty program is worth building at all, and this piece gives you Shopify-wide benchmarks to sanity-check your own number against. Treat the exact benchmark figures as directional - they shift by vertical and season.
Repeat Purchase Rate: Complete Guide & Shopify Benchmarks
From rivo.io by Rivo
- Most ecommerce stores see roughly 20-30% of customers become repeat purchasers - use as a directional benchmark, not gospel.
- Repeat purchase rate = repeat customers / total customers x 100.
- Segment repeat purchase rate by loyalty-member status to see if your program is actually moving the number.
