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1 resource from Scico we point founders to, and the questions each answers.

📄 Article
✓ Link checked India Free Intermediate

Why we picked it The most direct breakdown of what distributors and retailers actually take as margin in GT vs MT, essential for pricing your product to leave enough room for the whole chain to want to sell it.

Distributor Margins in FMCG: GT & MT Explained

From Scico by Scico

  • Distributor margins typically run 10-12% depending on category and competition
  • Retailer margins are layered on top, often 25-30%
  • MT carries higher upfront costs (listing fees, slotting) than GT, but lower long-run operational complexity
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Answers General trade vs modern trade, where should I start, and how do the margins actually work? How do I get a distributor or stockist to actually push my brand in general trade?
eChai Partner Brands