📖 Book
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Paid
Beginner
The foundational usability book behind nearly every CRO checklist in this category - if your checkout or navigation makes a shopper stop and think, you've already lost the order, and this is the clearest explanation of why.
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
From sensible.com by Steve Krug
- Core rule: a page should require close to zero conscious thought to use.
- Over 700,000 copies sold - the principles have held up across two decades of web and mobile design.
- Short and practical enough to read in an evening and apply the next day.
