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Sharma advises dozens of DTC brands and states plainly that you need a testing fund you're prepared to lose before you touch Meta seriously, a larger scale version of the same tuition logic our short answer scales down for India.
7 Things to do After Launching Your Brand
From Sharma Brands by Nik Sharma
- Recommends setting aside a dedicated testing fund you're comfortable losing before scaling spend.
- Suggests a meaningful daily figure to test creative angles while still in the learning phase.
- Advises starting with tighter audience segments rather than going broad immediately.
