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India
Free
Intermediate
Why we picked it Names the real reason COD still dominates Indian D2C - it's not payment-infrastructure gaps, it's that paying upfront to a brand you've never physically encountered is a trust leap most first-time buyers aren't ready to make. Reframes COD as a trust tool, not a fallback.
The Indian Consumer and the Paradox of Trust
From shopflo.com by Shopflo
- Offering COD as a genuine, frictionless option removes one of the largest trust barriers in the Indian purchase journey.
- The strongest long-run trust signal is evidence of repeat buyers, not badges alone.
- A useful reframe for founders tempted to kill COD too early to protect margin.
