We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 163 founders registered. Any city that reaches 20 interested founders is on too. See your city
Everything from

Shopify

8 resources from Shopify we point founders to, and the questions each answers.

📄 Article
✓ Link checked Free Beginner

Real founders naming the specific tools and prompts they actually use daily, not a vendor listicle, the best gut-check against buying tools you'll never open.

How 12 Founders Are Using AI To Get Ahead (In Their Own Words)

From Shopify by Shopify

  • Founders favour going deep on 1-2 tools over adopting many
  • Examples span content, analytics, ad creative, and technical troubleshooting
  • Custom GPTs trained on brand voice come up repeatedly
Open shopify.com
📄 Article
✓ Link checked Free Beginner

A globally-framed overview of every ecommerce insurance category in one place, useful for understanding the full menu (general liability, cyber, inventory, business interruption) before narrowing to what applies to you in India.

Ecommerce Business Insurance: Complete Guide (2026)

From Shopify by Shopify

  • Covers the full menu of ecommerce insurance types globally
  • Explains business interruption and cyber liability alongside product liability
  • Good structural reference even though pricing specifics are US-centric
Open shopify.com
🛠️ Tool
✓ Link checked Paid Intermediate

The most widely adopted omnichannel POS for D2C brands already on Shopify online, natural default to evaluate first since it unifies your online and in-store inventory and sales data out of the box.

Point of Sale (POS) for Business

From Shopify by Shopify

  • Connects in-store selling with your existing Shopify ecommerce inventory and customer data
  • Supports multi-location retail with centralised, role-based staff permissions
  • Enables BOPIS, click-and-collect and ship-from-store fulfilment models
Open shopify.com
📄 Article
✓ Link checked Free Intermediate

A clear conceptual explainer of what an omnichannel POS actually needs to do, useful for evaluating any POS vendor (not just Shopify's own) against a proper feature checklist.

What Is an Omnichannel POS? Features and Setup Guide

From Shopify by Shopify

  • A true omnichannel POS unifies inventory, customer profiles and fulfilment across channels
  • Real-time sync of stock, sales and returns is the core capability to check for
  • Reporting should roll up online and offline sales into one view, not two separate systems
Open shopify.com
📄 Article
✓ Link checked Free Intermediate

Shopify's own 2026 guide to US sales tax makes the same core point GST does for India: the platform will not register or remit tax for you, that responsibility sits with the seller.

Ecommerce Sales Tax: Complete Guide for US Businesses (2026)

From Shopify by Shopify

  • Customers pay US sales tax, but sellers are responsible for collecting and filing it correctly in every state where they have nexus.
  • Failing to collect tax you should have collected means paying it out of pocket later, with penalties that can run into the tens of thousands of dollars.
  • Registering for a permit is usually free to around $100 depending on the state, and most states let you register online.
Open shopify.com
📄 Article
Free Beginner

If you bill through Shopify, this is the primary doc for where your GSTIN and tax settings actually plug into the platform, straight from the source.

Shopify Help Center: Taxes

From Shopify

  • Official documentation for configuring tax settings, registrations, and VAT/GST numbers directly inside Shopify.
  • Clarifies that Shopify calculates tax but does not remit or file it for you unless you specifically use Shopify Tax.
  • Covers multi-region tax setup for brands selling beyond India.
Open help.shopify.com
📄 Article
✓ Link checked Free Beginner

Zooms out from the single invoice to the bookkeeping system it feeds into, so your first invoice lands in a set of books that is actually usable at tax time.

Ecommerce Bookkeeping 101 for Small Business: A Step-by-Step Guide

From Shopify

  • Step-by-step guide to setting up bookkeeping alongside your storefront: separate business bank account, accounting method choice, software selection.
  • Explains cash versus accrual accounting and why most growing ecommerce businesses move to accrual.
  • Written for founders setting up their financial back-office for the first time.
Open shopify.com
📄 Article
✓ Link checked Free Beginner

Shopify updates this cost breakdown against live data on a rolling basis, so the CPC and CPM benchmarks and the learning phase explanation stay current instead of quoting a number from years ago.

What Facebook Ads Cost in November 2025

From Shopify

  • Global averages cited: roughly $0.87 CPC and $16.06 CPM as of the article's data pull.
  • About 50 optimization events in the week after the last significant edit is what it takes to exit learning.
  • Beginners are pointed toward small, $3 to $5 a day test budgets to read early signal before scaling.
Open shopify.com
eChai Partner Brands