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Shopify India

2 resources from Shopify India we point founders to, and the questions each answers.

📄 Article

✓ Link checked India Free Beginner

Shopify's own India edition, written for the same Indian-market context this question sits in, from a platform that sees ROAS data across thousands of stores.

How to Increase Return on Ad Spend (ROAS) in 2025

From Shopify India

Practical levers to move ROAS: creative refresh cadence, landing page conversion rate, and retargeting audience structure.
Frames ROAS improvement as a system of small, compounding fixes rather than one big lever.

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Answers What ROAS should I realistically expect from Meta ads for my D2C brand?

📄 Article

✓ Link checked India Free Beginner

A practical, no-code checklist for the trust-signal gap that shows up specifically on new Indian D2C stores where cold Meta traffic lands on a brand it has never heard of and hesitates on legitimacy before checkout.

5 Types of Trust Badges That Boost Conversion

From Shopify India by Shopify

Security, payment, endorsement, policy (returns/shipping), and media-mention badges each address a different specific hesitation
Security concerns and complicated checkout are both cited as meaningful drivers of abandonment worth addressing directly on the page
Free returns visibility is a significant purchase-decision factor for shoppers evaluating a new store
Badge placement near the CTA and price, not buried in a footer, is what actually moves conversion

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Answers My ads get clicks but no sales, why aren't my Meta ads converting?

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