We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 178 founders registered. Any city that reaches 20 interested founders is on too. See your city
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Social Samosa

1 resource from Social Samosa we point founders to, and the questions each answers.

📄 Article
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Covers the "Yes Moms" WhatsApp/Facebook community where Slurrp Farm's founders stay genuinely present with parents, a concrete example of founder presence inside a community (not just a broadcast list) done well in an Indian D2C brand.

How Slurrp Farm Connects with Parents Through Authentic Social Media Content

From Social Samosa

  • "Yes Moms" community built on WhatsApp and Facebook for direct parent access
  • Founders use the community for real support and to gather product feedback
  • Community functions two ways: support for members, insight for the brand
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