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Sociolabs

1 resource from Sociolabs we point founders to, and the questions each answers.

📄 Article
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An Indian agency playbook that puts numbers on the UGC-first approach: a 70/30 prospecting-retargeting split and 10-15 UGC variations over studio shoots, tuned specifically to Indian audience behaviour.

How D2C Brands in India Can Achieve 3x-4x ROAS with Meta Ads

From Sociolabs by Sociolabs

  • 70/30 prospecting-to-retargeting budget split
  • 10-15 UGC-style creative variations over polished studio shoots
  • Creative, offer and landing page as the real ROAS levers
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Answers How do Meta (Facebook & Instagram) ads actually work? How do I set up Business Manager, the Meta pixel and Conversions API before running ads? What ROAS should I realistically expect from Meta ads for my D2C brand? Which Meta Ads Manager metrics actually matter, and how do I read them? How fast can I actually increase my daily ad budget without tanking my ROAS? How do I scale from Rs 1 Cr to Rs 10 Cr in ad-driven revenue as an Indian D2C brand? Should I use UGC (user-generated content) or polished studio ads?
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