Everything from

Spotify

2 resources from Spotify we point founders to, and the questions each answers.

🎧 Podcast

✓ Link checked India Free Intermediate

Long-form, unhurried interviews with Indian consumer founders and investors where category choice, repeat behaviour, and unit economics come up candidly, the kind of operator detail you can't get from a listicle. A standing resource to binge as you narrow down what to sell.

The Neon Show (formerly 100x Entrepreneur), Founder & Investor Conversations

On Spotify by Siddhartha Ahluwalia

Hear how Indian D2C founders actually chose and validated their first category
Investor guests articulate what makes a category backable in India
5+ years and 200+ episodes of practical 0-1 and 1-10 building lessons

Listen on Spotify open.spotify.com →

Answers Should I launch with one hero product or a full range, and how much does repeat-purchase matter?

🎧 Podcast

✓ Link checked India Free Beginner

India's most-watched long-form business podcast, hosted by a founder who himself builds creator-led D2C brands (House of X), episodes with consumer founders and marketers are a fast, accessible way to absorb how Indian brands pick products and position them. Great for the creator-led and side-hustler personas deciding what to launch.

Figuring Out with Raj Shamani, Founders, Brands & Business

On Spotify by Raj Shamani

Accessible founder conversations on brand-building and product choice in India
Strong on the creator-to-brand and trend-vs-durable-need debate
Host's own D2C experience keeps advice grounded in the Indian market

Listen on Spotify open.spotify.com →

Answers Should I follow a trend, follow my passion, or just dropship something safe?

eChai Partner Brands