We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 151 founders registered. Any city that reaches 20 interested founders is on too. See your city
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Startupbricks

1 resource from Startupbricks we point founders to, and the questions each answers.

📄 Article
✓ Link checked India Free Intermediate

A current, India-specific breakdown of Instagram's role as a direct-commerce channel (shoppable posts, DM checkout flows) that's increasingly how Indian D2C launches actually convert, not just get seen. Useful complement to the more case-study-driven Instamojo piece.

Instagram Marketing for Indian D2C Brands: The Complete 2026 Strategy

From Startupbricks

  • Instagram Shopping and DM-based checkout as a real conversion path in India
  • Content-format breakdown (before/after, reels, carousels) by performance
  • 2026-current view of Instagram's role specifically for Indian D2C launches
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