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2 resources from Statista we point founders to, and the questions each answers.

📄 Article

India Freemium Beginner

A citable, third-party data point for India's overall D2C market size - useful for a pitch deck or your own back-of-envelope sizing, while remembering any single number here is directional and worth cross-checking against a second source.

India: Direct-to-Consumer (D2C) Market Size 2025

From Statista by Statista

Published India-specific D2C market size and growth figures (numbers change - always confirm current figures on Statista)
Useful as a citable data point for decks and category-sizing conversations
Some detailed breakdowns sit behind Statista's paywall; headline stats are free

Open statista.com →

Answers How do I get a real sense of how big my category actually is in India before I bet my capital on it?

📄 Article

India Freemium Intermediate

A useful stats hub for benchmarking India's omnichannel retail adoption at a macro level, good for grounding a board deck or investor conversation, though the full data set sits behind Statista's paywall.

Omnichannel Retail in India, Statistics & Facts

From Statista by Statista

Aggregates market-size and adoption statistics for omnichannel retail in India
Useful for macro benchmarking, not SKU-level decision-making
Full report access typically requires a Statista subscription

Open statista.com →

Answers What operational/organisational changes does going omnichannel actually require?

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