📖 Book
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Paid
Beginner
The most directly actionable storytelling framework for a product page or About page - positions the customer as the hero and your brand as the guide, which reliably fixes founder stories that accidentally center the founder instead of the buyer.
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
From storybrand.com by Donald Miller
- Seven-part framework: customer, problem, guide, plan, call to action, failure, success
- Reframes brand messaging around the customer as hero, not the founder or product
- Directly applicable to website copy, not just abstract brand strategy
