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Why we picked it A fresh, dated 2026 benchmark compilation that breaks retention and repeat-purchase rates out by category, giving a second data point to cross-check against other benchmark sources.
DTC Repeat-Purchase & Retention Benchmarks 2026
From taylorsicard.com by Taylor Sicard
- Category-level 2026 retention and repeat-purchase benchmark ranges.
- Useful as a second reference point alongside other benchmark studies to triangulate a fair target.
- Benchmarks are directional - treat exact percentages as ranges, not precise targets.
