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The Ken's long-form business journalism goes deeper than a press-release case study into how these two beauty D2C leaders actually built and defended their scale - worth the subscription for the level of operational detail.
Mamaearth, WOW Skin Science, and the Indian Skincare Glow Up
From the-ken.com by The Ken
- Comparative analysis of two competing Indian D2C beauty brands' growth strategies.
- Goes beyond headline revenue numbers into competitive and category dynamics.
- Useful for understanding category-specific (beauty/skincare) scaling patterns in India.
