We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 190 founders registered. Any city that reaches 20 interested founders is on too. See your city
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thed2cpulse.com

2 resources from thed2cpulse.com we point founders to, and the questions each answers.

📄 Article
✓ Link checked India Free Intermediate

Written for the Indian D2C context specifically, how brands in this ecosystem use founder-led, buyer-intent content to build organic traffic instead of just running another round of Meta ads.

Content Marketing for D2C Brands: The Playbook That Turns Content into a Revenue Engine

From thed2cpulse.com by The D2C Pulse

  • Frames content as a revenue engine, not just a traffic vanity metric
  • India-specific examples of brands using content to cut paid dependence
  • Practical structure for turning a blog into a demand-generation channel
Open thed2cpulse.com
📄 Article
✓ Link checked India Free Beginner

The rare app-stack guide that starts from what Shopify does not handle out of the box for Indian sellers - COD management, Indian payment gateways, local shipping partners and WhatsApp retention - instead of porting a US list wholesale. The single best India-first orientation piece for this category.

Best Shopify Apps for Indian D2C Brands 2026

From thed2cpulse.com by The D2C Pulse

  • Most Indian D2C brands anchor checkout on GoKwik or ShopFlo, not Shopify's default checkout.
  • WhatsApp retention and COD/RTO management are treated as core stack categories in India, not add-ons.
  • Organised by function so you can pick one tool per job instead of stacking duplicates.
Open thed2cpulse.com
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