We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 178 founders registered. Any city that reaches 20 interested founders is on too. See your city
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thehardcopy.co

1 resource from thehardcopy.co we point founders to, and the questions each answers.

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The best India-specific archive of real brand and digital-product teardowns - close-reads of how Indian D2C brands actually structure pages, copy and packaging, not generic global theory transplanted onto an Indian storefront.

The Hard Copy - Original Case Studies on Indian Brand and Product Design

From thehardcopy.co by The Hard Copy

  • In-depth teardowns of Indian D2C brand design, copy and digital product decisions.
  • Covers packaging, brand identity and digital UX as one connected system.
  • A rare source of India-first case studies rather than US/UK examples with a caveat bolted on.
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